Media kit · Joshua LaRosa
Giving young people leverage in the age of AI.
I'm Joshua LaRosa (@joshualarosa.ai). I help the next generation actually use AI — students, young founders, and anyone willing to learn, young or old — and apply it in real life: in school, in college, in business, in building a future most people aren't ready for. The mission is simple: give people leverage in a world being rewritten by AI, taught in a way that feels organic, not like a textbook.
Total following
across Instagram & TikTok — plus 6.2K newsletter subscribers, and a far larger audience who watch without ever following.
Where the audience lives
Reels average 33.9K views on 43.3K followers — nearly my whole audience watching every single post — and 539.5K people are reached a month, 12× my following. An 8.6% engagement rate puts me in the top 25% of creators my size. Most don't come close.
TikTok
Fast growthYoung, US-heavy, and growing fast — 463K viewers in the last 60 days, up 32%. This is where the next wave of the audience is being built.
Newsletter
The direct line6,200 readers at a 30% open rate — roughly double the industry average. The most direct, trusted line straight to my audience's inbox.
Why it converts
Most AI content is a tutorial. Mine is a feeling.
I show young people that AI isn't a threat — it's the biggest unfair advantage of their lifetime. No jargon, no gatekeeping, just real ways to use it in school, work, and life. That's why people don't just watch, they feel seen — and it's why an 8.6% engagement rate sits in the top 25%. For a brand, that means your product shows up inside a story people actually trust.
The audience
Young, ambitious, and concentrated in the markets brands care about most.
Across Instagram + TikTok, last 60 days.
Trusted by
The teams building the future of AI already partner with me.
What I make
Formats that fit how you want to show up.
- Founder & product storytelling videos
- Short-form AI explainers (Reels / TikTok / Shorts)
- Podcast features on Building Leverage
- Integrated brand mentions + dedicated edits
Let's work together
Tell me what you're launching.
Brand deals, founder features, and collaborations. I reply to every serious inquiry.
josh@joshualarosai.com →